User Acquisition - Events
Core
Manage global event campaigns and paid user acquisition for a consumer app, focusing on festivals and local discoveries.
Role type
Senior User Acquisition Manager (Events & Paid Social)
Builds
Creator-led campaigns and paid social ads for event discovery
Domain
Consumer apps, Events, Paid Social
Deliverable
product features
Required skills
Paid acquisition campaign management, TikTok and Meta advertising, Creator campaign strategy, Budget ownership and optimization, Cross-functional project coordination, Data-driven decision making
Preferred skills
Additional languages beyond English, Experience with consumer apps
Technologies
TikTok, Meta
Responsibilities
Identify relevant global events and festivals, Build and launch creator campaigns with local content leads, Run and optimize paid campaigns across TikTok and Meta, Convert creator content into high-performing ads, Collaborate with content and product teams to iterate campaigns
