Senior Marketing Manager
Core
Lead integrated brand campaigns, paid-media planning, and influencer capabilities for Yubo's US market to drive growth among Gen Z.
Role type
Senior Marketing Manager (Brand & Growth)
Builds
Integrated marketing campaigns, paid media strategies, and influencer programs for a social discovery app
Domain
Social media / Gen Z consumer apps
Required skills
Integrated campaign planning, paid media management, influencer relationship management, US market insight, Gen Z cultural understanding, data-driven optimization, cross-functional collaboration
Preferred skills
Experience in high-growth tech or consumer apps, creative brief development, non-traditional channel exploration, autonomous execution
Technologies
Social media platforms, paid media channels, influencer management tools
Responsibilities
Lead development and execution of priority brand campaigns in the US; Develop integrated channel plans across paid, earned, and owned activity; Own campaign budget planning and day-to-day management; Build influencer operating models and manage agency relationships; Establish campaign measurement frameworks and analyze performance; Design and deliver smaller tests and experiments to inform future investment
Seniority
Senior, hands-on IC