Paid Ads/Programmatic Specialist
Core
Manage and optimize paid media campaigns across Google Ads, Meta Ads, and programmatic/CTV channels to drive upper-funnel demand generation and lead acquisition for global clients.
Role type
Individual contributor Paid Ads Manager
Builds
Performance-optimized paid media campaigns and automated reporting workflows
Domain
Digital Marketing / Programmatic Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads campaign management, Meta Ads management, conversion tracking (GA4), automated bidding strategies, analytical data interpretation, agency environment experience
Preferred skills
Programmatic Display vendor collaboration, Connected TV (CTV) campaign management, Google Local Services Ads (LSA), lead-tracking platforms (WhatConverts), emerging platform testing (TikTok, Reddit), AI/automation tool integration
Technologies
Google Ads, Meta Ads Manager, Google Analytics (GA4), Google Tag Manager, Looker Studio, WhatConverts, Slack, Zoom, Asana
Responsibilities
Manage and optimize campaigns across Google Ads (Search, Display, Video, Remarketing, PMAX) and Meta Ads; Support planning and optimization of upper-funnel campaigns with external Programmatic/CTV vendors; Implement and troubleshoot conversion tracking; Analyze campaign performance to identify optimization opportunities; Document workflows and best practices for scalability
Seniority
Mid-level, hands-on IC