Growth Marketing Lead
Core
Lead growth marketing strategy connecting paid media, creative development, and analytics to help client accounts scale efficiently.
Role type
Senior client-facing growth marketing lead
Builds
Scaled paid media campaigns and growth strategies for client accounts
Domain
Performance marketing and advertising technology
Required skills
Paid media management, Meta advertising, TikTok advertising, Google Ads, client relationship management, quarterly business reviews, funnel strategy, offer testing, mobile advertising measurement (SKAN, AEM)
Preferred skills
Mobile advertising measurement knowledge
Technologies
Meta, TikTok, Google, SKAN, AEM
Responsibilities
Manage and optimize paid media campaigns across Meta, TikTok, and Google; Lead client relationships through meetings and quarterly business reviews; Develop growth strategies integrating creative performance with paid media; Translate performance data into strategic recommendations; Improve media efficiency through funnel strategy and measurement; Partner with creative teams to develop content and scale campaigns
Seniority
Senior, hands-on IC