User Acquisition Lead - Growly
Core
Lead user acquisition for a global consumer product company (Growly) focusing on document tools, cognitive skills training, and career development platforms.
Role type
Senior User Acquisition Lead / Growth Manager
Builds
Scalable user acquisition channels and marketing strategies for consumer SaaS products
Domain
Consumer Tech / EdTech / Mental Health / Career Services
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Competitor analysis, Spy Tools (Similarweb, BigSpy, AppMagic), Google Ads setup, Meta Ads setup, CAC/CPC/LTV/ROI/CR metrics, People management, AI automation
Preferred skills
Web funnel management, App marketing, People management (hiring/firing), AI tools (Claude)
Technologies
Google Ads, Meta Ads, Similarweb, BigSpy, AppMagic, Claude
Responsibilities
Communicate with advertising partners, Participate in product Management Board, Build quarterly marketing strategy, Execute scaling goals, Coordinate and manage team, Sync with creative team, Collaborate with Head of AI for marketing automation
Seniority
Senior, hands-on IC with people management
