Creative Strategist
Core
Turn customer insights and product benefits into paid social campaigns that drive sales for a premium skincare brand.
Role type
Creative Strategist (Paid Social)
Builds
Paid social campaigns (Meta ads) including UGC, education, testimonials, founder-led videos, product demos, and static ads.
Domain
Beauty, skincare, eCommerce
Required skills
Paid social creative strategy, Meta Ads Manager, copywriting (hooks, scripts, briefs), campaign performance analysis, creator/director guidance, eCommerce experience
Preferred skills
Skincare/wellness industry experience, UK/US market experience, AI tool proficiency
Responsibilities
Develop creative concepts, hooks, and scripts; create creative briefs and provide direction to creators/designers; build and manage Meta ad campaigns; analyze campaign results to inform next iterations; explore AI tools for research and production.
Seniority
Mid-level, hands-on IC