Senior Creative Strategist (m/f/d)
Core
Translate performance marketing data into creative direction, hooks, and formats to drive paid social growth for a clean K-Beauty brand.
Role type
Senior Creative Strategist (Performance Marketing)
Builds
Paid social campaigns, creative testing roadmaps, and channel playbooks for Yepoda's online shop and Sephora distribution.
Domain
Beauty / E-commerce / Performance Marketing
Deliverable
product features
Required skills
Creative strategy, paid social optimization (Meta/TikTok), data analysis (CTR, hold rates), creative briefs, A/B testing design, cross-functional collaboration, workflow tools
Preferred skills
Visual production (Canva), Italian or French language, native platform trend spotting
Technologies
Meta, TikTok, Canva, Motion
Responsibilities
Deliver creative briefs and storyboards; monitor micro-metrics to diagnose asset performance; bridge performance and creative teams; supply production/influencer teams with data insights; design A/B testing roadmaps; map concepts to consumer personas; present monthly creative reviews; audit post-click/CRO alignment; build secondary channel playbooks.
