Lead User Acquisition Manager
Core
Building performance marketing from scratch in an R&D direction to scale user acquisition for consumer businesses.
Role type
Lead User Acquisition Manager (Performance Marketing)
Builds
Performance-driven user acquisition campaigns and channels for consumer tech products.
Domain
EdTech, Mental health, Petcare, FashionTech, Consumer Tech
Required skills
Performance marketing, Channel management (Meta, Google), Data analysis, User funnel optimization, Creative collaboration, ROI optimization
Preferred skills
Building new directions/products from scratch, Team management/mentoring, TikTok Ads, AppLovin
Technologies
Meta Ads, Google Ads, TikTok Ads, AppLovin
Responsibilities
Launch and scale performance-driven campaigns across Meta, Google, TikTok, AppLovin; Evaluate campaign results and conduct competitor research; Analyze user behavior and ROI beyond CTR/CPA; Collaborate with creative, product, and analytics teams to optimize user flow and campaign results.
Seniority
Senior, hands-on IC
