Marketing Operations & Analytics Lead
Core
Design and own marketing attribution frameworks, pipeline analytics, and operational processes connecting marketing programs to revenue in a long-cycle enterprise sales environment.
Role type
Senior Marketing Operations & Analytics Lead
Builds
Full-funnel attribution models, pipeline analytics dashboards, ICP scoring models, lead management systems, and campaign operational infrastructure.
Domain
B2B Enterprise SaaS / Marketing Technology / Data Analytics
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Full-funnel attribution modeling, multi-touch funnel analysis, pipeline/revenue measurement, marketing automation (Marketo/HubSpot), Salesforce, SQL, large dataset management (ClickHouse/Snowflake/BigQuery), A/B and multivariate test design, lead scoring and routing logic.
Preferred skills
Experience building measurement infrastructure from scratch, translating complex analyses for C-suite executives, managing cross-functional GTM partnerships.
Technologies
Marketo, HubSpot, Salesforce, ClickHouse, Snowflake, BigQuery
Responsibilities
Design full-funnel attribution connecting campaigns to LTC conversions; Analyze pipeline generation by vertical/region/segment; Build core performance dashboards for campaign ROI and funnel velocity; Develop ICP scoring and account prioritization models; Design rigorous A/B and multivariate tests for marketing channels; Define lead scoring models and MQL thresholds; Own campaign operational infrastructure (email, landing pages, event capture).