Brand Manager - Sunbites & Popcorners
Core
Lead end-to-end brand strategy, innovation, and commercial delivery for the Better For You portfolio (Sunbites and PopCorners) in the Australian market.
Role type
Brand Manager (FMCG)
Builds
Local growth agenda, brand plans, and product innovations for Sunbites and PopCorners
Domain
Fast-Moving Consumer Goods (FMCG), Snacks
Deliverable
product features
Required skills
Brand planning, insights-driven decision making, new product development, stage-gate processes, media and digital marketing, data analytics, P&L acumen, agency management
Preferred skills
Experience in the Australian market, strategic judgement, cross-functional collaboration
Technologies
Circana, Nielsen, Synergy, Quantium, Kantar BMS
Responsibilities
Synthesize consumer and commercial data to identify growth opportunities; Develop brand and category growth plans using the Growth Navigator model; Lead local innovation pipelines and product/packaging development; Manage A&M budget and performance tracking; Lead development and execution of brand communications and activation platforms
Seniority
Mid-Senior, hands-on IC