Brand Manager Equity & Activation Marabou
Core
Own the Marabou brand strategy and bring it to life through insight-led communication and activations to drive sustainable brand and business growth in the Nordic chocolate category.
Role type
Brand Manager (FMCG)
Builds
Integrated marketing campaigns and brand activations across channels
Domain
Food & Beverage / Chocolate / FMCG
Deliverable
product features
Required skills
Brand strategy development, consumer insight analysis, campaign planning and execution, agency management, KPI tracking, stakeholder collaboration
Preferred skills
Knowledge of Nordic FMCG/retail market, project management
Technologies
None stated
Responsibilities
Protect and nurture brand positioning and visual identity; dig into research and cultural trends to uncover consumer opportunities; plan and evaluate integrated campaigns across channels; monitor brand KPIs (penetration, awareness, consideration) and define next steps; brief and manage creative, media, and activation agencies; collaborate with other functions and markets
Seniority
Mid-Senior, hands-on IC