Digital Performance Lead - Broadbeach, QLD
Core
Lead digital strategy, execution, and performance across multiple travel brands to achieve enquiry targets and optimize ROI.
Role type
Senior digital performance lead
Builds
Digital marketing campaigns and automated reporting workflows for travel packages and cruises
Domain
Travel industry, digital marketing
Required skills
Google Ads, Meta Ads, EDMs, GA4, campaign planning, budget management, data analysis, AI tool integration, strategic thinking
Preferred skills
Tertiary qualifications in marketing or communications
Technologies
Google Ads, Meta Ads, EDMs, GA4, generative AI, automated bidding
Responsibilities
Own end-to-end campaign planning, execution, and reporting; optimize campaign spend and pacing; analyze performance data to drive enquiry growth; implement AI and automation to reduce manual work; mentor digital coordinators on test-and-learn initiatives.
Seniority
Senior, hands-on IC
