Lead Product Manager – Marketing Planning & Automation
Core
Lead product strategy and roadmap for Marketing Planning and Automation, connecting strategic priorities, investment allocation, and campaign execution to revenue.
Role type
Senior Product Manager (Marketing Operations & AI)
Builds
Scalable enterprise marketing planning and automation capabilities integrating Adobe Workfront, Eloqua, Marketo, Salesforce, and AI agents.
Domain
B2B SaaS, Marketing Technology, AI-driven Operations
Deliverable
product features
Required skills
Product strategy & roadmap, Marketing Planning & Operations, Campaign Management, Marketing Attribution, Marketing Automation platforms, Data modeling & integrations, Cross-functional leadership, Product discovery & prioritization
Preferred skills
Adobe Workfront experience, Enterprise attribution, AI agent implementation, Marketing Performance Management
Technologies
Adobe Workfront, Eloqua, Marketo, Salesforce Marketing Cloud, Google Analytics, AI agents
Responsibilities
Define product vision and roadmap for marketing planning; Establish campaign taxonomies and governance; Enable investment scenario modeling; Eliminate manual handoffs in campaign workflows; Connect campaign data to pipeline and revenue; Partner on data models and dashboards; Identify AI automation opportunities; Drive executive alignment on product strategy.
