Associate Director, US HCP Marketing, Digital Strategy
Core
Lead development and execution of integrated omnichannel engagement strategies for Healthcare Professional (HCP) marketing, translating brand and disease state priorities into coordinated customer journeys across digital and media channels.
Role type
Associate Director, HCP Digital Strategy
Builds
Omnichannel engagement strategies, HCP media plans, and digital activation campaigns for RNAi therapeutics.
Domain
Biotechnology / Healthcare Marketing
Deliverable
product features
Required skills
Omnichannel strategy development, HCP media planning and optimization, digital marketing execution, data analytics for business recommendations, agency management, budget management, strategic planning
Preferred skills
Experience with AI-enabled marketing solutions, predictive alert integration, advanced degree in Marketing or Business
Technologies
AI-enabled solutions, predictive analytics tools, digital content management systems
Responsibilities
Lead development of omnichannel engagement strategies; Execute HCP digital marketing initiatives; Partner with media leads for planning and optimization; Integrate customer data and behavioral signals into strategies; Establish and monitor KPIs for campaign effectiveness; Evaluate and implement emerging digital capabilities; Collaborate with cross-functional teams and agencies; Ensure regulatory compliance in strategy execution.
Seniority
Senior, hands-on IC with strategic leadership
