CRM Manager m/f/d
Core
Design and execute multichannel customer communication strategies to present Flix products and offers across bus, train, airport shuttles, and marketplace segments.
Role type
CRM Manager (Marketing & Customer Product)
Builds
Multichannel customer communication campaigns and product presentation strategies
Domain
Travel & Transportation (Mobility)
Deliverable
product features
Required skills
Customer behavior analysis, Multichannel communication strategy, Braze platform implementation, A/B testing and performance optimization, Stakeholder management, Creative content development, Data interpretation
Preferred skills
CRM tool experience (specifically Braze), Lifecycle management expertise
Technologies
Braze
Responsibilities
Analyze customer behavior and affinities to identify relevant products for target groups; Develop compelling multichannel messages and creative approaches; Implement communication changes in Braze across email, push, in-app, and web; Analyze results and optimize target audiences, content, and channels; Collaborate with Brand, Marketplace, Train, and Tech teams
Seniority
Mid-level, hands-on IC
