Sr. Growth Product Marketing Manager, Chime Enterprise
Core
Own end-to-end growth strategy and outcomes for Chime Enterprise's B2B2C funnel, converting eligible employees at employer partners into enrolled, funded, and engaged Chime members.
Role type
Senior Growth Product Marketing Manager (B2B2C)
Builds
Employer landing pages, eligibility flows, in-product onboarding, and GTM playbooks for Chime Workplace.
Domain
Fintech / Financial Wellness / B2B2C / HR Benefits
Deliverable
product features
Required skills
Growth strategy, funnel experimentation, B2B2C marketing, analytical skills, GTM execution, stakeholder influence
Preferred skills
HR tech, benefits, payroll, earned wage access, Looker, Braze, Customer.io, web experimentation platforms
Responsibilities
Own end-to-end growth strategy and outcomes for the employee-side funnel; Drive performance across the B2B2C funnel (worksite awareness, enrollment, funding, direct deposit, retention); Own the Enterprise experimentation roadmap; Lead creative and messaging execution for experiments and launches; Own incentives, promotions, and offers that drive qualified acquisition; Lead GTM for employer launches, building playbooks and campaign kits.
Seniority
Senior, hands-on IC