Growth Marketing Manager, Lifecycle
Core
Design, test, and optimize lifecycle marketing strategies (acquisition, engagement, retention, resurrection) for Lyft riders and drivers across email, push, SMS, and in-app channels.
Role type
Senior Growth Marketing Manager (Lifecycle)
Builds
Automated marketing journeys, personalized messaging experiences, and experimentation programs.
Domain
Ride-sharing / Mobility
Deliverable
product features
Required skills
Lifecycle marketing strategy, Experimentation program management, SQL, Cross-functional partnership, Creative strategy, Behavioral science frameworks, CRM automation, AI tools proficiency, Incentive design
Preferred skills
Experience with monetary incentives, Building complex automated journeys, Hands-on AI tool usage (Claude, Cursor)
Responsibilities
Define channel mix and prioritization frameworks for lifecycle communications; Build and manage an experimentation program from ideation to results; Partner with Engineering, Product, and Data Science to unlock platform capabilities; Own performance reporting and metrics definition; Drive creative strategy and brief designers/copywriters; Apply behavioral science to message sequencing and timing.
Seniority
Senior, hands-on IC