Senior Growth Marketing Manager, Paid Social
Core
Own, scale, and optimize the Paid Social engine (Meta core) to drive down-funnel pipeline, efficient CAC, and customer acquisition for a fintech platform.
Role type
Senior Growth Marketing Manager (Paid Social)
Builds
Scalable paid social acquisition channels and brand performance
Domain
Fintech / Financial Services
Required skills
Meta paid social strategy, audience modeling, conversion tracking (CAPI), unit economics analysis, structured experimentation, creative strategy, cross-functional partnership
Preferred skills
Fin-tech marketing experience, product-led growth familiarity
Technologies
Meta Ads, CAPI, CRM, Analytics platforms
Responsibilities
Own Meta + emerging channel budgets and downstream pipeline; Partner with Data/Ops to improve conversion signals and tracking; Build hypothesis-driven testing frameworks for audiences, bidding, and creative; Develop full-funnel strategies from awareness to conversion; Translate performance data into creative hypotheses; Identify and scale high-value audiences using first-party data and automation; Connect paid social performance to revenue outcomes.
Seniority
Senior, hands-on IC