CareerPlan

Marketing & GTM Operations Lead (Hybrid)

Toronto OfficeFull-timeCA$85k–CA$98k2026-10-28 → 2026-11-11
Hybrid

Core

Architect and modernize the operational foundation connecting marketing, enablement, and customer-facing teams to accelerate pipeline velocity and optimize conversion.

Role type

Senior Marketing & GTM Operations Lead

Builds

Scalable, automated, and AI-assisted workflows across the lead-to-revenue lifecycle

Domain

B2B Hospitality Technology

Required skills

Marketing operations, Revenue operations, Go-to-market operations, Marketing automation platforms, CRM systems, Workflow automation, Applied AI tools, Full-funnel data analysis, Pipeline attribution modeling

Preferred skills

Enterprise integration platforms (Zapier, Make, Workato, n8n), B2B data enrichment, APIs, SQL, LLM-based workflows, Account-based marketing (ABM), Product-led growth (PLG), Vendor management

Technologies

Marketing automation platforms, CRM systems, Zapier, Make, Workato, n8n, SQL, LLMs

Responsibilities

Audit and re-engineer end-to-end go-to-market processes; Architect, deploy, and maintain scalable automation frameworks; Identify, pilot, and implement practical AI applications; Serve as technical owner of marketing technology and CRM ecosystem; Design robust operational dashboards and reporting suites; Partner cross-functionally to translate business requirements into technical architectures

Seniority

Senior, hands-on IC