Senior Director, Offline Marketing
Core
Own performance, budget, measurement, and tooling across offline channels (Linear TV, OTT/Streaming, Podcast, Radio, Direct Mail) to drive significant, sustained scale for a life insurance technology company.
Role type
Senior Director, Offline Marketing
Builds
Offline marketing campaigns and strategies for life insurance consumers and agents
Domain
Insurtech / Direct Response Marketing
Required skills
Direct response marketing strategy, offline channel planning and buying, budget allocation and forecasting, long-term brand impact measurement (MMM, geo-testing), vendor and agency management, data analysis (Excel, BI tools), cross-functional collaboration
Preferred skills
Fintech or Insurtech experience, experience with streaming audio and connected TV, experience with retail media
Technologies
Linear TV, OTT/Streaming, Podcast, Radio, Direct Mail, Tableau, Excel
Responsibilities
Set multi-year offline strategy and own planning, execution, and tracking across all channels; Identify new strategies, partners, and formats to expand reach while holding efficiency targets; Monitor performance weekly and monthly through a direct response lens and optimize target KPIs; Develop approaches for understanding longer-term effects of broad-reach media; Manage and negotiate with agencies, networks, publishers, and direct mail vendors; Design and run rigorous tests on new channels, formats, and tactics
Seniority
Senior Director, strategic leadership with hands-on execution