Lifecycle Marketing Manager, Expansion
Core
Own strategy and outcomes for prioritized, revenue-facing lifecycle motions including PLG, PQL conversion, cross-sell, attach, expansion, and reactivation.
Role type
Senior Lifecycle Marketing Manager (B2B SaaS)
Builds
Customer journey strategy, experience, direction, messaging, audience, sequencing, and channel roles for assigned lifecycle motions.
Domain
B2B SaaS / Enterprise Software
Deliverable
product features
Required skills
lifecycle marketing strategy, conversion optimization, cross-sell expansion, PLG motions, CRM management, campaign tracking, stakeholder alignment, project management, data-driven insights, autonomy, customer-first mindset.
Preferred skills
SaaS/enterprise software experience, Pendo experience, AI and automation usage.
Technologies
Marketo, SFDC, Pendo, pixel tracking, attribution tools, campaign tracking platforms.
Responsibilities
Define journey strategy and success measures; lead alignment across PMM, Product, Sales, and Legal; translate strategy into requirements for Campaign Ops/MOps; track program success metrics; partner on cross-sell orchestration and attribution; make day-to-day journey decisions; test and optimize audiences, copy, offers, and triggers.
Seniority
Mid-Senior, hands-on IC