Senior Manager of Retail Media Partnerships
Core
Building the cannabis retail media network by winning new dispensary accounts, negotiating commercial agreements, and expanding ad format adoption to help retailers sell more cannabis.
Role type
Senior Manager, Supply-Side Business Development (Retail Media)
Builds
Retail media advertising platform for cannabis dispensaries
Domain
Cannabis industry / Retail Media
Required skills
Retail media sales, Business development, Contract negotiation, Multi-year deal structuring, Cannabis industry expertise, Relationship management, Account growth tracking, Upselling strategies
Preferred skills
Existing relationships with multi-state cannabis operators, Experience with retail media networks (Amazon, Walmart, DoorDash), In-store advertising experience, Supply-side BD background
Technologies
N/A
Responsibilities
Prospect, pitch, and close new retailer accounts onto the retail media platform; Build and manage a prioritized pipeline of prospective and existing retailer relationships; Negotiate contractual ad agreements with dispensaries; Re-engage existing accounts to up-sell additional ad formats; Partner with Product, Engineering, and Brand Operations teams to relay dispensary feedback; Represent the retail media offering at industry events and in direct outreach; Track and report on account growth, format adoption, and revenue impact.
Seniority
Senior Manager, hands-on IC