Manager, Paid Acquisition & Investment
Core
Managing paid media campaigns across Meta, Google, TikTok, and Snapchat to acquire customers for a fintech credit card company while optimizing for CAC and ROAS targets.
Role type
Manager, Paid Acquisition & Investment (Senior IC)
Builds
Paid media campaigns and customer acquisition funnels
Domain
Fintech / Consumer Lending
Required skills
Paid media campaign execution, budget management, CAC/ROAS optimization, A/B testing, platform bidding strategies, audience targeting, QA for ad launches
Preferred skills
Fintech experience, startup scaling, SQL
Technologies
Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, SQL
Responsibilities
Independently own campaign execution across core paid channels, manage advertising budgets and pacing, translate marketing strategy into reliable execution, drive rigorous A/B testing roadmap, optimize for CAC and ROAS targets
Seniority
Manager, hands-on IC