Senior Brand Manager
Core
Leading profitable growth for Liquefy brands (Go Natural, SUP, Bounce) through portfolio strategy, brand planning, innovation, and commercial delivery.
Role type
Senior Brand Manager
Builds
High-impact NPD pipelines, go-to-market plans, and measurable commercial results for FMCG health and wellness brands.
Domain
FMCG, Health & Wellness, Supplements
Required skills
Portfolio strategy, brand planning, innovation management, commercial planning and budgeting, integrated marketing campaign leadership, consumer and category insights analysis, NPD project leadership, cross-functional leadership, regulatory compliance.
Preferred skills
Tertiary qualification in Marketing/Business, FMCG/health/wellness category experience, agency and supplier management, people leadership.
Responsibilities
Lead brand strategy, innovation, and portfolio growth; Deliver commercial results through planning and execution; Drive integrated marketing campaigns; Uncover growth opportunities via insights; Partner with internal teams and external agencies; Coach and inspire teams; Ensure compliance with brand and regulatory standards.
Seniority
Senior, hands-on IC with team coaching responsibilities