Rip Curl Head of Membership & CX
Core
Lead the next evolution of customer growth, loyalty, and digital customer experience, defining how Rip Curl acquires, engages, rewards, and retains customers across every stage of the customer journey.
Role type
Senior leadership Head of Membership & CX
Builds
Club Rip Curl membership program, CRM systems, lifecycle marketing campaigns, and personalized digital experiences
Domain
Surfwear retail, e-commerce, and digital marketing
Deliverable
product features
Required skills
Customer acquisition strategy, CRM and lifecycle marketing, loyalty program management, digital personalization, team leadership, data analytics, stakeholder management, retail/ecommerce experience
Preferred skills
Marketing technology expertise, customer data platform experience, personalization initiatives
Responsibilities
Own customer acquisition strategy across paid, owned, and emerging digital channels; Lead CRM, lifecycle marketing, and customer retention strategy; Drive membership acquisition, engagement, and value for Club Rip Curl; Shape connected digital experiences and personalization capabilities; Lead, coach, and develop a high-performing Membership & Growth team
Seniority
Senior, strategic leadership