Director, Marketing Operations
Core
Lead systems, data, and operations to turn demand into qualified sales conversations and drive growth for a fintech platform.
Role type
Director, Marketing Operations
Builds
Scalable marketing funnel, data infrastructure, and automation workflows for enterprise and self-serve sales motions.
Domain
Fintech / Marketing Technology
Required skills
Marketing operations leadership, Salesforce architecture, Marketo expertise, SQL, BI tools, data governance, funnel measurement, team management, cross-functional partnership.
Preferred skills
Fintech experience, CDP implementation, AI-enabled workflows, marketing financial planning, holdout testing, LeanData/Hex/Retool experience.
Technologies
Marketo, Salesforce, LeanData, SQL, BI tools, CDP, Retool, Hex, Qualified.
Responsibilities
Own end-to-end marketing funnel from capture to sales handoff; design scalable workflows for sales-led and self-serve motions; set architecture and operating standards for marketing tech; lead major platform improvements including CDP and AI workflows; establish data quality and governance; translate data into efficiency recommendations; lead and develop the Marketing Operations team; build scalable intake and prioritization processes.
Seniority
Director, hands-on IC with team leadership