Lifecycle Marketing Manager
Core
Build and optimize lifecycle marketing campaigns (email, push, in-app, SMS) to engage, retain, and grow Chime members across their journey.
Role type
Lifecycle Marketing Manager
Builds
Lifecycle campaigns and member journey flows
Domain
FinTech / Consumer Banking
Required skills
Lifecycle/CRM marketing execution, Marketing automation platforms (Braze, Iterable, Klaviyo), Data analysis, AI tool usage, Member experience design, Cross-functional collaboration
Preferred skills
None stated
Technologies
Braze, Iterable, Klaviyo
Responsibilities
Build and manage lifecycle campaigns across email, push, in-app, and SMS; Map member flows based on lifecycle signals; Develop audience segments reflecting member relationship stages; Run experiments to determine campaign effectiveness; Collaborate with data and analytics partners on performance; Apply channel best practices for deliverability and compliance.
Seniority
Mid-level (2–4 years experience)