CRM Manager- Consumer
Core
Design and launch event-driven activation journeys and lifecycle communications to guide new customers from sign-up through their first transaction, optimizing conversion metrics across six markets.
Role type
Senior lifecycle marketing manager (consumer fintech)
Builds
Customer activation funnels, lifecycle communication campaigns, and audience segmentation strategies
Domain
Fintech / Consumer Banking
Deliverable
product features
Required skills
Lifecycle marketing strategy, CRM platform management, A/B testing, audience segmentation, multi-channel messaging, SQL for reporting
Preferred skills
Experience in mobile-first products, AI agent collaboration, cross-market campaign localization
Technologies
Iterable, Braze, Customer.io, SQL, Push, Email, In-app, WhatsApp, SMS
Responsibilities
Build and launch event-driven activation journeys; Write on-brand campaign copy for multiple channels; Build audience segments and track daily performance; Partner with Product and GTM teams for new launches; Design and interpret A/B tests for engagement improvement
Seniority
Senior, hands-on IC