Lifecycle Marketing Manager
Core
Design and execute end-to-end lifecycle marketing strategies to drive customer retention, repeat orders, and win-back for a drone delivery service.
Role type
Senior Lifecycle Marketing Manager
Builds
Personalized email, push, and in-app customer engagement programs
Domain
Consumer technology / Last-mile logistics / Drone delivery
Required skills
Lifecycle/CRM/retention marketing strategy, Customer engagement platforms (Braze, Iterable, Salesforce, Customer.io), A/B testing design, SQL, CMS management, Cross-functional leadership
Preferred skills
HTML/CSS, Looker/Tableau, Multi-market launch experience
Technologies
Braze, Iterable, Salesforce Marketing Cloud, Customer.io, SQL, Looker, Tableau, CMS
Responsibilities
Own lifecycle strategy and roadmap from onboarding to win-back; Design and launch localized customer journeys and promo strategies; Build, QA, and scale campaigns in the engagement platform; Partner with Analytics/Data Science to run tests and measure ROI; Lead market launches and maintain website readiness; Influence Product and Engineering to build necessary lifecycle features
Seniority
Senior, hands-on IC