Senior Lifecycle & Retention Manager
Core
Build CRM programmes and lifecycle journeys to drive adoption, conversion, and retention for B2B construction marketplace users (general contractors and subcontractors), while developing an agentic, signal-driven system for personalized next-best-action triggers.
Role type
Senior Lifecycle & Retention Manager (Growth/CRM)
Builds
CRM programmes, lifecycle journeys, agentic signal-driven automation systems, and growth referral programmes.
Domain
B2B SaaS / Construction Industry / Two-sided Marketplace
Deliverable
production ML models | product features
Required skills
CRM lifecycle strategy, data-driven experimentation (A/B testing), SQL, cross-functional collaboration, ambiguous problem solving, commercial impact ownership.
Preferred skills
ActiveCampaign, Salesforce, AI-driven automation/agentic systems.
Technologies
SQL, ActiveCampaign, Salesforce, AI/ML frameworks
Responsibilities
Design and execute CRM programmes and lifecycle journeys from discovery to conversion; build agentic systems using behavioural data and enrichment signals to trigger personalized actions; run A/B tests and holdout groups to measure incremental impact; scale successful experiments into repeatable systems; integrate journeys with Sales and Customer Success; orchestrate multi-channel communications (email, in-app, transactional) with Product; support referral growth programmes.
Seniority
Senior, hands-on IC