Senior Associate Brand Manager
Core
Strategic leadership for media, design, and owned platforms to fuel consumer love and brand equity for the Poise brand.
Role type
Senior Associate Brand Manager (Content & Connections)
Builds
Unified brand strategies across digital, retail, and social touchpoints for the Poise brand.
Domain
Consumer Packaged Goods (CPG) / Feminine Care
Deliverable
product features
Required skills
brand development planning, digital marketing strategy, cross-functional leadership, analytical problem solving, influencer campaign management, search strategy (paid/organic), shopper marketing, visual storytelling
Preferred skills
MBA, Fortune 500 CPG experience, innovation and creative ideation
Technologies
digital commerce platforms, social media tools, search management tools, analytics platforms
Responsibilities
Execute brand commercial programs and oversee owned channel content design strategy; create compelling brand stories and recommendations based on market trends; lead cross-functional projects to influence brand equity; conduct analysis to identify problems and drive organizational decisions; oversee influencer and paid/organic social campaigns; develop unified paid and organic search strategies; create benefit visualizations and product demonstrations; own end-to-end strategy for shopper marketing and digital shelf experiences; drive integrated national and retail media plans.