Brand Manager
Core
Develop and integrate Brand and Trade Marketing programs for the South African and Sub-Saharan African markets to maximize local business growth, profitability, and consumer equity.
Role type
Brand Manager
Builds
Brand and Trade Marketing programs, marketing campaigns, and retail tools for Levi's brands in South Africa and Sub-Saharan Africa.
Domain
Apparel retail, Brand Marketing, Trade Marketing
Deliverable
product features
Required skills
Digital marketing proficiency, strategic thinking, analytical capability, problem solving, budget management, campaign planning, stakeholder management, PR management, social media oversight, influencer marketing coordination, event coordination, team management
Preferred skills
Retail experience, trade marketing experience
Technologies
None explicitly stated
Responsibilities
Drive Brand & Trade Marketing campaign planning and maintain marketing activity calendar for DTC and Wholesale channels; Own all campaign & promotional rollouts ensuring deadlines are met; Build demand generation plans for DTC and Wholesale accounts; Drive PR and work with agency to maximize key earned media opportunities; Manage Brand Assistant and team intern as direct reports; Coordinate development, sourcing, production, tracking and delivery of marketing and retail related tools; Assist with Events and Influencer marketing; Evaluate proposals and manage budget.
Seniority
Mid-Senior, hands-on IC