Customer Marketing Manager
Hybrid
Core
Own marketing across the full customer lifecycle to help customers launch, stay engaged, renew, grow, and become advocates.
Role type
Customer Marketing Manager (Lifecycle/Retention)
Builds
Customer lifecycle programs and campaigns
Domain
Health-tech / SaaS / B2B2C
Deliverable
product features
Required skills
Lifecycle marketing, multi-channel campaign management, HubSpot, storytelling, data analysis, AI tools
Preferred skills
SaaS, health-tech, B2B2C experience
Responsibilities
Build launch, engagement, renewal, and growth programs; create case studies and references; collaborate with Sales, Product, and RevOps teams.
Seniority
Mid-Senior, hands-on IC
