Lifecycle Marketing Manager, SMB Ads
Core
Build, own, and lead lifecycle programs for SMB advertisers from initial interest to sustained growth and expansion.
Role type
Lifecycle Marketing Manager (Zero-to-one)
Builds
Lifecycle programs, onboarding, education, and retention strategies for SMB advertisers on an AI-powered advertising platform.
Domain
SaaS / Advertising / SMB / AI
Deliverable
product features
Required skills
Lifecycle program strategy, cohort analysis, behavioral segmentation, triggered journey design, cross-functional leadership, experimental design, CRM/marketing automation, data instrumentation, privacy compliance
Preferred skills
SMB advertiser experience, self-serve advertising platforms, onboarding program launch, holdout testing, AI for personalization
Technologies
Marketo, CRM, marketing automation platforms
Responsibilities
Own lifecycle program portfolio across conversion, activation, retention, and expansion; Map advertiser journeys using cohort analysis and feedback; Build segmented, triggered journeys; Lead prospect nurture and email acquisition; Launch onboarding and education programs; Coordinate delivery across email, in-product, and sales channels; Test audiences, messaging, and offers; Define data signals and measurement with Data Science; Maintain journey quality and privacy standards; Improve activation, retention, and repeat spend.
Seniority
Individual Contributor, hands-on execution with strategic ownership