Associate Director, IPC Adult Care Brand & Innovation
Core
Lead sector brand strategy and innovation for the Adult Care portfolio (Huggies, Depend, etc.) to drive top-line growth, market share, and brand equity.
Role type
Senior IC brand & innovation director
Builds
FMCG consumer products (adult care)
Domain
FMCG / Consumer Packaged Goods
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
FMCG marketing strategy, brand building, consumer insights, new product development, digital analytics, people management, cross-functional leadership
Preferred skills
Global/regional innovation experience, low penetration category activation, commercial acumen, multi-market execution (Indonesia/Korea/Australia), cultural fluency
Technologies
digital analytics tools
Responsibilities
Lead sector brand strategy and innovation; partner with cross-functional teams on growth agenda; develop end-to-end brand strategies and innovation pipelines; elevate brand storytelling and digital content; maximize value capture through portfolio strategy; convert strategy into in-market execution
Seniority
Senior, hands-on IC with people management