Senior Manager, Consumer Insights (Lume & Mando)
Core
Lead consumer learning for Lume & Mando brands to inform brand strategy, innovation, and marketing decisions in the odor control category.
Role type
Senior Manager, Consumer Insights
Builds
Brand strategy, learning roadmaps, and actionable insights for Lume & Mando
Domain
CPG, Personal Care, Odor Control
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Consumer insights, primary market research, quantitative research, qualitative research, data storytelling, strategic thinking, project management
Preferred skills
FMCG experience, beauty/personal care industry knowledge, MBA
Technologies
DIY quantitative tools, DIY qualitative tools
Responsibilities
Understand core consumer segments and emerging trends; influence brand strategy and build learning roadmaps; partner with marketing and retail teams to optimize initiatives; translate business questions into research objectives and execute projects; synthesize and communicate insights to senior management; enhance insights processes.
Seniority
Senior Manager, hands-on IC