Senior Field Marketing Manager
Core
Own and drive North America field marketing strategy, executing high-impact programs (trade shows, executive programs, regional activations) to connect sales with prospects, customers, and partners to drive new logos and pipeline.
Role type
Senior Field Marketing Manager
Builds
Field marketing programs, executive briefings, sales enablement events, and regional activations
Domain
Enterprise SaaS / B2B Marketing
Deliverable
product features
Required skills
B2B field marketing strategy, event planning and execution, account-based marketing (ABM), sales enablement, budget management, vendor negotiation, pipeline attribution reporting, Salesforce/Marketo proficiency
Preferred skills
Mentoring junior team members, experience in enterprise SaaS
Technologies
Salesforce, Marketo, Cvent
Responsibilities
Own strategy and end-to-end execution of events and executive programs across North America; Partner with sales and demand generation to drive pipeline; Design and lead executive briefings and roundtables; Build and scale sales enablement motion; Lead regional field activations; Manage relationships with agencies and vendors; Set standards for post-event reporting and pipeline attribution; Build and maintain the field marketing calendar; Mentor field marketing associates; Act as strategic advisor to regional sales leaders.
