Marketing Strategy Consultant I
Core
Drive adoption and revenue growth for Dutchie's Loyalty & Marketing SaaS platform by identifying underutilized customers, developing data-driven marketing strategies, and providing hands-on technical enablement for SMS, MMS, and email campaigns.
Role type
Senior Marketing Strategy Consultant (B2B SaaS)
Builds
Customer adoption, messaging revenue, and retention for the Loyalty & Marketing product
Domain
Cannabis retail technology / B2B SaaS / Marketing Technology
Required skills
B2B SaaS marketing, SMS/MMS/email campaign management, data analysis (BI tools), retail loyalty program strategy, consultative selling, SOP/playbook development
Preferred skills
Cannabis industry experience, Dutchie product knowledge, scaling customer-facing SOPs
Responsibilities
Proactively identify high-opportunity accounts using data tools; diagnose customer needs and develop tailored marketing strategies; configure platform workflows and build campaigns for clients; optimize loyalty programs; create SOPs and playbooks; review post-launch performance and iterate; partner with Customer Success and Account Management teams.
Seniority
Mid-level, hands-on IC