Director, Product Marketing
Core
Lead go-to-market strategy, product positioning, and sales enablement for a next-generation drug acquisition platform in the Pharmacy Benefit Management sector.
Role type
Director, Product Marketing (Leadership)
Builds
A new category of pharmacy benefits and AI-powered drug acquisition tools
Domain
Health-Tech / Pharmacy Benefit Management (PBM)
Deliverable
production ML models | product features
Required skills
Go-to-market strategy, product positioning, sales enablement, team leadership, category creation, AI narrative building, competitive intelligence, voice of market research, strategic measurement
Preferred skills
PBM/health insurance experience, MBA, AI tool proficiency
Technologies
AI tools for marketing operations
Responsibilities
Define and execute GTM strategy for new products and AI features; build and mentor a product marketing team; develop positioning and messaging for brokers, employers, and members; create sales enablement materials; conduct market research to influence product roadmap; oversee competitor analysis; partner with growth and brand teams on co-marketing campaigns.
Seniority
Director, hands-on IC with management responsibilities
