Senior/Lead User Acquisition Manager - Leaply
Core
Own acquisition strategy, test new funnels, and optimize performance to drive revenue growth for a health habit-building ecosystem.
Role type
Senior User Acquisition Manager (Performance Marketing)
Builds
Meta (Facebook & Instagram) campaigns, automated workflows for campaign management and creative testing
Domain
B2C Health & Wellness / Digital Products
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing strategy, Meta Ads management, Google Ads management, TikTok Ads management, CAC/LTV/ROI analysis, automated workflow building, creative testing, hypothesis generation
Preferred skills
Tableau, Airtable, Amplitude, AppsFlyer, AI tools (ChatGPT, NotebookLM), Tier 1 market experience (US, UK, Canada, Australia), fast-growing B2C startup experience
Responsibilities
Launch and scale Meta campaigns across Tier 1 markets, track and optimize key metrics (CAC, LTV, ROI), build automated workflows for campaign management and reporting, collaborate with Creative, Growth, and Product teams, test new hypotheses to improve performance
Seniority
Senior, hands-on IC
