Director, Growth & Engagement
Core
Lead paid performance marketing and app store optimization to drive user acquisition, activation, and retention for digital products.
Role type
Director of Growth & Engagement
Builds
Digital products for Bleacher Report
Domain
Media, sports, consumer apps
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
paid acquisition channel management, mobile attribution, CAC/LTV/ROAS optimization, ASO strategy, agency management, team leadership, data-driven decision making
Preferred skills
experience in consumer apps, media, sports, or engagement-driven platforms
Technologies
Branch, AppsFlyer
Responsibilities
Own and scale paid acquisition channels (social, search, programmatic, app install networks), develop full-funnel strategies, lead budget allocation and forecasting, test and iterate on creatives and bidding strategies, partner cross-functionally to define measurement frameworks, own ASO strategy across App Store and Google Play, manage and develop a small team of growth marketers
Seniority
Director, strategic leadership with operational execution
