Specialist, Performance Marketing
Core
Drive global membership growth for Netflix through paid social campaigns and performance marketing strategies.
Role type
Senior Performance Marketing Specialist
Builds
Paid social campaigns across Meta, Google, and TikTok to acquire new members
Domain
Entertainment / Subscription streaming
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid social campaign management, ROAS optimization, A/B testing, stakeholder management, ad operations, data analysis, user acquisition algorithms, marketing technology (conversion APIs, MMPs)
Preferred skills
Experience in entertainment industry, fast-paced subscription-led businesses
Technologies
Meta Ads Manager, Google Ads Manager, TikTok Ads Manager
Responsibilities
Own, execute, and optimize performance marketing campaigns across main paid social channels; Deliver strong business impact (revenue, growth, ROAS) across key markets; Lead end-to-end execution of campaigns including timelines and stakeholder communications; Manage relationships with regional stakeholders; Partner with Brand, Product Marketing, and Country Marketers for creative delivery; Collaborate with growth strategy, finance, and DSE teams to unlock new channels; Streamline ad operations including platform setup, creative upload, QA, and launch
Seniority
Senior, hands-on IC