Senior Product Marketing Manager
Core
Strategic Product Marketing Manager owning a product area, building GTM strategy from scratch, and driving adoption for a two-sided marketplace connecting independent retailers with global brands.
Role type
Senior Product Marketing Manager (GTM & Positioning)
Builds
End-to-end GTM strategies, positioning narratives, and customer education programs for Faire's marketplace platform.
Domain
B2B SaaS / Two-sided Marketplace / Retail Technology
Deliverable
product features
Required skills
GTM strategy development, positioning and messaging, customer research, cross-functional enablement, data-driven opportunity sizing, thematic campaign management, AI tool adoption
Preferred skills
Two-sided marketplace experience, background in STEM/consulting/finance, high-growth startup experience
Technologies
Enterprise AI tools
Responsibilities
Develop deep customer understanding and translate into clear positioning; build and own end-to-end GTM strategy from launch to adoption; execute multi-channel customer education; coordinate cross-functional enablement; act as thought partner to Product and Design; conduct customer research to shape roadmaps.
Seniority
Senior, hands-on IC
