Principal Product Manager, Buyer Products
Core
Own the buyer experience across G2.com, G2.ai, and Capterra/Software Advice/GetApp properties to turn anonymous traffic into known, returning buyers and drive high-quality B2B software demand.
Role type
Principal Product Manager (Consumer-grade B2B Marketplace)
Builds
G2.com, G2.ai, Capterra, Software Advice, GetApp
Domain
B2B SaaS Marketplace, AI-driven discovery
Deliverable
product features
Required skills
Product strategy & roadmap ownership, P&L/GM mindset, Consumer-grade product building, 0-to-1 product launch, Data-driven experimentation, AI-native working style, Stakeholder influence
Preferred skills
Two-sided marketplace experience, User lifecycle & personalization systems, AI assistant/agent design, Senior PM mentorship
Technologies
AI-native tools, A/B testing frameworks, Data analytics platforms
Responsibilities
Own product vision and operating metrics for Buyer Products, Lead discovery and drive delivery with Engineering/Design, Run high-cadence experimentation programs, Conduct buyer research and translate signals into product decisions, Align cross-functional teams around buyer strategy, Mentor PMs and shape the PM organization