Principal Strategic Account Executive
Core
Senior individual contributor owning the full sales cycle for strategic mid-market opportunities, generating self-sourced pipeline, and closing deals with sophisticated advertisers and agencies across CTV, DOOH, display, audio, and addressable TV.
Role type
Principal Strategic Account Executive (Sales)
Builds
New business revenue and net-new logos for NextRoll's AdRoll platform
Domain
Ad Tech / Programmatic Advertising
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Programmatic advertising expertise, consultative selling, complex stakeholder management, executive presence, outbound prospecting, commercial negotiation, pipeline management, CRM hygiene
Preferred skills
Experience selling from the platform side (DSP/SSP), deep expertise in CTV/DOOH/display/audio/linear TV, self-generation of pipeline
Technologies
AdRoll, DSP, SSP, CTV, DOOH, Display, Audio, Addressable TV
Responsibilities
Own the full sales cycle from prospecting to close for strategic mid-market opportunities. Build and convert self-generated pipeline with a focus on net-new logos. Develop trusted relationships with senior marketing, media, and agency decision-makers. Identify opportunities to shift and grow customer media investment. Translate complex media capabilities into clear commercial outcomes. Create compelling commercial business cases and negotiate with senior stakeholders. Maintain disciplined pipeline management, forecasting, and CRM hygiene. Consistently achieve and exceed new business revenue targets.
Seniority
Principal, hands-on IC
