Paid Media Specialist
Core
Manage and optimize paid media campaigns for a US-based wellness brand to drive new customer acquisition and improve efficiency metrics.
Role type
Senior Paid Media Manager (Performance Marketing)
Builds
Scalable paid acquisition channels (Meta, Google, Snapchat, YouTube) for a DTC wellness brand
Domain
Digital Marketing / Performance Marketing / E-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Meta Ads management, Google Ads (Search, Display, PMax), A/B testing design, attribution analysis, GA4, Google Tag Manager, data reconciliation, campaign compliance, strategic reporting
Preferred skills
Regulated category advertising experience, Google Merchant Center, creative performance metrics (hook rate, hold rate), DTC/e-commerce background
Technologies
Meta Ads Manager, Google Ads, GA4, Google Tag Manager, Triple Whale, Northbeam, Google Merchant Center, Slack, Zoom, Asana
Responsibilities
Own and manage paid media campaigns across Meta, Google, Snapchat, and YouTube; Monitor daily performance and implement optimizations (bids, audiences, budget, creative); Design and execute structured A/B testing frameworks; Analyze and reconcile in-platform data against back-end sales data; Collaborate with creative teams on ad briefs and evaluations; Rebuild and scale Google Ads Search and Shopping campaigns; Maintain performance dashboards and reporting infrastructure; Navigate platform compliance requirements; Identify performance gaps and recommend strategic adjustments
Seniority
Senior, hands-on IC