Senior Marketing Operations Manager
Core
Architect and optimize B2B sales-led and channel-driven GTM engine by defining systems, processes, and operational rigor aligning Marketing, SDR, Sales, and Partner teams.
Role type
Senior Marketing Operations Manager (B2B GTM)
Builds
Integrated GTM tech stack, automated lead management workflows, AI-driven operational processes, and cross-functional data ecosystems.
Domain
B2B SaaS / FinTech
Deliverable
production ML models | product features | dashboards & analysis | infrastructure
Required skills
GTM systems architecture, data orchestration, lead routing logic, automated workflow design, AI tool implementation, data governance, cross-functional collaboration, system integration design
Preferred skills
FinTech experience, ABM platform familiarity, partner/VAR workflow knowledge, paid funnel operations, scalable integration design
Technologies
Salesforce, Marketo, LeanData, ZoomInfo, Qualified, Outreach, Clay.io, Segment, Zapier, AI agents
Responsibilities
Own and evolve GTM systems architecture; Lead data orchestration workflow design and governance; Design operational roadmap for scaling demand generation and ABM; Build automated lifecycle processes for lead scoring and handoffs; Enhance sales productivity via agentic workflows; Manage data governance for attribution and reporting; Create AI-informed dashboards for pipeline performance; Partner with RevOps, Sales Systems, and Engineering to reduce manual work; Support partner/VAR motions through automated attribution and engagement workflows; Evaluate new tools and AI capabilities for GTM infrastructure
Seniority
Senior, hands-on IC