Director, Growth Marketing
Core
Own the end-to-end digital marketing funnel to generate qualified pipeline and revenue for a wealth management firm, focusing on high-value, long-consideration prospects.
Role type
Director, Growth Marketing
Builds
Qualified sales pipeline, revenue, and scalable demand generation engine
Domain
Financial Services / Wealth Management
Required skills
Growth marketing strategy, Paid media management, SEO/SEM, Conversion rate optimization (CRO), Marketing automation, CRM integration, Multi-touch attribution, Team leadership, Stakeholder management
Preferred skills
Financial services experience, AI-powered search optimization (GEO/AEO), CDP strategy, MBA
Technologies
Google Analytics, Google Ads, HubSpot, Marketo, Meta Blueprint, CRM, CMS
Responsibilities
Optimize the digital marketing funnel from acquisition to conversion, manage paid and organic inbound acquisition, lead marketing automation and lifecycle email programs, oversee website CRO and landing page optimization, build data strategy and reporting foundations, lead and develop the growth marketing team, partner with Sales on lead scoring and hand-off.
Seniority
Director, hands-on IC with team leadership