Performance Marketing Expert (Berlin)
Core
End-to-end performance marketing expert driving paid advertising scale and efficiency across multiple digital channels for a fintech trading platform.
Role type
Performance Marketing Expert (Growth)
Builds
Paid advertising campaigns and martech stack optimizations for a trading/investing product
Domain
Fintech / Trading / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Google Ads, programmatic advertising, martech stack integration, campaign structure & bidding, creative & copy testing, data analysis, Google Tag Manager, MMPs, CDPs
Preferred skills
App-first business experience, investing/finance domain interest
Technologies
Google Ads, Google Tag Manager, MMPs, CDPs, Meta, Apple Search Ads, X, Reddit
Responsibilities
Set up and manage paid campaigns across Google, Meta, Apple Search Ads, X, Reddit; ensure martech stack enables best-in-class tracking and attribution; continuously improve performance through testing of creatives, copy, audiences, keywords, and bidding strategies; explore and validate new channels and campaign types; build clear documentation and reports
Seniority
Individual Contributor, hands-on execution
