Senior Field Marketing Manager
Core
Drive geo growth and brand awareness for Ping Identity's cloud identity platform in the UKI region through strategic integrated GTM plans and multi-touch campaigns.
Role type
Senior Field Marketing Manager (Regional)
Builds
Strategic integrated GTM plans, multi-touch campaigns, vertical/use case led GTM programs for enterprise audiences
Domain
Cybersecurity, Digital Identity, B2B SaaS
Deliverable
product features
Required skills
Strategic GTM planning, multi-touch campaign execution, budget management, vendor management, ABM strategy, stakeholder partnership, data analysis
Preferred skills
IT industry experience, B2B SaaS background, SFDC and Marketo proficiency, digital marketing technologies knowledge
Technologies
SFDC, Marketo
Responsibilities
Develop strategic approach for UKI region growth, execute UKI plan to deliver success metrics, manage Field Marketing Specialist, refine GTM tactics, create vertical GTM plans with Pan-EMEA Programmes lead, report on campaign success in QBRs, manage budget and procurement
Seniority
Senior, hands-on IC with team management